XThree
X3 is a food brand based on the purity of health. The meal is divided into 3 self-assembled parts, and each part has three steps. A custom-made salad, a fruit smoothie, and a healthy popsicle.
skills
Brand identity // Packaging //
Interior & Spatial design // Art direction
Xthree
X3 is a food brand based on the purity of health. The meal is divided into 3 self-assembled parts, and each part has three steps.
A custom-made salad, a fruit smoothie, and a healthy popsicle. The brand identity is influenced by skincare brand "Humanrace". The brand has a clean and minimalist language, which takes
inspiration from pharmacies in the brand's packaging.
2023
Brand identity // packaging //
interior & spatial design // Art direction
Collab W Mazal Lami.
N0.01
The lounge concept
The idea of the lounge is that it is not a place to hang out, because the next flights leave in a few minutes. The entrance to the lounge resembles a subway descent, there is a duty-free shop on the sides of the stairs to save time. The rest area has handles to hold and relax like on the subway, and the dining area is a fast-food area with
self-ordering.
The interior design
The space is designed in a way that allows for a large flow and turnover of people, and you will wonder how little is possible in the lounge area and board the nearest flight.
The concept
fast but healthy food, you come and make yourself a healthy
and tasty meal
The interior
The interior design of the place incorporates a lot of the prominent brand color - the color green. The idea is to transmit refreshment and health. The flow in the space allows you to go through the entire self-assembly step, pay, make you a smoothie at the smoothie stand and sit down to eat.
location
Habima Square
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