Verse
Verse is an activity center that located in Habima Square Tel Aviv. In the heart of the center there is a pop-up store that launches the first hybrid collection of its kind.
skills: Brand identity ; Interior & Spatial design; Packaging
The brand
Verse is an activity center that located in Habima Square Tel Aviv. In the heart of the center there is a pop-up store that launches the first hybrid collection of its kind.
The visual identity
The brand appeals to the young audience to purchase the first hybrid collection of its kind - a collection that is sold in both physical and virtual dimensions.
Skills
Brand identity
interior design
packaging
This project was done in collaboration with Mazal Lami.
N0.01
The interior design
Inside the cube is the pop-up shop on the first floor. The collection is based on designs by Vans customers. On the second floor is the factory store where you can come see and choose materials.
The exterior design
The outdoor complex and its design is a large skatepark designed to attract the crowd of skaters to the pop-up shop. In the center of the complex where all the paths drain is the cube, which is the collection's pop-up shop.
N0.04
N0.04
The interior design
Inside the cube is the pop-up shop on the first floor. The collection is based on designs by Vans customers. On the second floor is the factory store where you can come see and choose materials.
The exterior design
The outdoor complex and its design is a large skatepark designed to attract the crowd of skaters to the pop-up shop. In the center of the complex where all the paths drain is the cube, which is the collection's pop-up shop.
