Verse
Verse is an activity center that located in Habima Square Tel Aviv.
In the heart of the center there is a pop-up store that launches the first hybrid collection of its kind.
Category
Brand identity // Packaging //
Interior & Spatial design
Verse
Verse is an activity center that located in Habima Square Tel Aviv. In the heart of the center there is a pop-up store that launches the first hybrid collection of its kind.
2023
Brand identity // packaging //
interior & spatial design
Collab W Mazal Lami.
N0.01
The lounge concept
The idea of the lounge is that it is not a place to hang out, because the next flights leave in a few minutes. The entrance to the lounge resembles a subway descent, there is a duty-free shop on the sides of the stairs to save time. The rest area has handles to hold and relax like on the subway, and the dining area is a fast-food area with
self-ordering.
The interior design
The space is designed in a way that allows for a large flow and turnover of people, and you will wonder how little is possible in the lounge area and board the nearest flight.
The interior
Inside the cube is the pop-up shop on the first floor. The collection is based on designs by Vans customers. On the second floor is the factory store where you can come see and choose materials.
The exterior
The outdoor complex and its design is a large skatepark designed to attract the crowd of skaters to the pop-up shop. In the center of the complex where all the paths drain is the cube, which is the collection's pop-up shop.
